New Product Development Effectiveness: A Pathway To Sustainable Competitive Advantage

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Machado, Marcelo A, Evelina Ericsson, and George Verghese. “New Product Development Effectiveness: A Pathway To Sustainable Competitive Advantage”. Presentations (communicative events). Faculty Publications. https://kora.kpu.ca/faculty-publications/new-product-development-effectiveness-pathway-sustainable-competitive.

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